Wednesday, February 1, 2012

Competing for translations
In the last 10 years that we’ve been in business, we’ve had lots of opportunities to think our competition strategy over and over again. We have realized that there are four different ways in which we can compete with other translation agencies. The same applies to freelance translators, of course!
1. Cost
The easiest way to compete, or to win over your competition, is to offer lower prices. The current translation market relies hugely on this competition strategy.
2. Quality
Yet price is not always the overarching principle. It is a good practice for all translators and agencies to offer higher quality instead of lower price.
3. Flexibility
If you are not the cheapest one, you can still outdo your competition by being extra-flexible, accessible, and easy to contact. Your ability to adapt to clients’ needs may be crucial!
4. Speed
Translating fast is another way of gaining more and more clients. Some companies out there need texts translated ultrafast, and they won’t be bothered with costs. They just need their texts right away!
At Verbo Translations, we’re trying to compete at all these four levels. It depends on our clients and our resources.

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